Elle Dove

It shouldn’t be this hard.

And it definitely shouldn’t take this long…

Or should it?

That’s the question a lot of us have asked ourselves as creators or business owners who are forced into content creation.

Should content creation be hard?

No. In fact, it can be as simple as setting up your camera and yapping, but is that enough to call it good content? That’s where things get a little more interesting.

So, I’m going to quickly share some of my insights as your content strategist and hopefully make this whole content creation thing a little easier to swallow.

Set up. Yap. Go.

Yes, this works. But why?

Because you can quickly share your thoughts, hot takes, ideas, experiences, and pour yourself out onto the canvas of the internet and, there is value in that.

But does that creation process automatically make it good content?

Well… if you guessed “it depends,” you’d be right.

Good content is subjective because ultimately, the viewer gets to decide what they find valuable.

So, what makes a good yap video? Without even getting into editing, I’d say there are three things you need to think about:

• Lighting.
• Clarity.
• Storytelling

You either have all three, or you probably need a little help with one or two.

Let’s break them down.

First: clarity.

And no, I don’t mean some fancy camera setup.

Rule number one: clean your lens.

You can have the best camera in the world, but if your lens has fingerprints all over it, your video is going to look like you filmed it through a fog machine.

Start there.

Next: lighting.

Lighting can be difficult or easy.

Choose your poison.

But the easiest way to get decent lighting? Find a window and sit near it with the light hitting your face.

Unless you want to be backlit…but why would you want that in a yap video?

Outside of a window, simple lights, the kind you find on TikTok Shop or Amazon, are more than enough.

We’re not trying to recreate the set of a Marvel movie. We just want to see you clearly.

Which brings me to the last one:

Storytelling.

This is where your personality has to shine. It’s your ability to take what’s in your head and actually communicate a point in a way people can follow, and if you struggle here, start writing your scripts.

Put your thoughts into ChatGPT and let it help organize the chaos. Tell it the vibe you want. Then inject YOUR personality back into the script so it actually sounds like you. Do this until you find your rhythm, because eventually, you’ll need less and less help organizing your thoughts.

Now…

If you do all of these things, will your content automatically be considered “good”? Maybe. Maybe not.

Remember: good content is subjective to the viewer.

What you’re talking about still has to be relevant to the person watching, and for my business owners, there’s another layer.

Good content can follow all of the above rules and still not do what you needed it to do.

So ask yourself:

Did this content serve the purpose I needed it to serve?

• Did you get more followers?
• More saves?
• More website clicks?
• More DMs?
• New connections?

Whatever the goal is, create with a measurable goal in mind.

One last reminder for everyone creating:

Content creation is a muscle. The more you do it, the more seamless the “setup” process becomes.

Heck, it took me a year and some change to graduate from scripts. Guess what? I still pull them out when I need to do a talking-head video.

So no, you don’t have to become some naturally gifted, one-take content machine. You just have to keep creating.

But that’s a conversation for next time. 😉

I know how easy it is to overthink content, get stuck in the setup, convince yourself you need better equipment, better lighting, a better strategy… and suddenly you haven’t posted in three weeks.

So hopefully these few quick fixes help you get unstuck and back to creating.

And if you’re nosy and want to see me break some of this down a little more, I’ll leave a video/post here for you:

WATCH THE VIDEO 

Until next time you beautful sexy humans,

Elle