Am I still treating my business like Instagram?

....if you’re a business owner and your main concern is, “What social media platform should I move to?”—you’ve already lost the plot. Your focus should be on your business. You know what makes you look legit? Your own website. A contact page where people can actually reach you. An email list filled with engaged people who want to hear from you. A real-life community that knows your brand and mission beyond just a scrollable feed.

Am I treating business like Instagram?

I was washing my hands and it was like a light went off aka I had an epiphany, "Have I been treating my business like my Instagram?" going with the flow of wherever my interest take me. Literally having a mindset of you as my customer/audience is going to get whatever I feel like giving. As a creative who is a designer that works to a degree BUT I was forgetting that if I wanted to make money doing this it has to have structure, has to have a consistent brand message and it ALWAYS needs to meet a need. So...