Do you see yourself as the founder or CEO of your brand or company? If not that needs to change immediately. Now is the time to shift your mindset into who you actually are.
Claim Your Identity as a Founder and CEO



Do you see yourself as the founder or CEO of your brand or company? If not that needs to change immediately. Now is the time to shift your mindset into who you actually are.

....if you’re a business owner and your main concern is, “What social media platform should I move to?”—you’ve already lost the plot. Your focus should be on your business. You know what makes you look legit? Your own website. A contact page where people can actually reach you. An email list filled with engaged people who want to hear from you. A real-life community that knows your brand and mission beyond just a scrollable feed.

"All consistency does is heighten your chances for visibility and open the door for your "right place right time" moment to happen." In 2020 I went viral. It was awesome and scary and completely unintentional, but I can tell you now why it happened. I was in the process of working out daily, which I [...]

I was washing my hands and it was like a light went off aka I had an epiphany, "Have I been treating my business like my Instagram?" going with the flow of wherever my interest take me. Literally having a mindset of you as my customer/audience is going to get whatever I feel like giving. As a creative who is a designer that works to a degree BUT I was forgetting that if I wanted to make money doing this it has to have structure, has to have a consistent brand message and it ALWAYS needs to meet a need. So...