Well… I was. But now I’m not. And let me tell you—it hasn’t been easy.
Lately, a big question started circulating, especially with the potential TikTok ban: “Where can my followers find me next?”
But if you’re a business owner and your main concern is, “What social media platform should I move to?”—you’ve already lost the plot.
Your focus should be on your business. You know what makes you look legit? Your own website. A contact page where people can actually reach you. An email list filled with engaged people who want to hear from you. A real-life community that knows your brand and mission beyond just a scrollable feed.
Social media is a tool, not your business. And honestly, I had to learn that the hard way. When I first asked myself, “Am I treating my business like Instagram?” I realized I was neglecting my own platform. And because of that, I was failing my community.
Here’s your reminder: Own your brand fully. Diversify.
Social media is great—but it’s just one piece of the puzzle. Use it to build connections, not as the foundation of your entire business.
If you’re feeling stuck on where to start, here’s what to do next:
✅ Get a domain.
✅ Find a hosting site.
✅ If you love to write, start a blog.
✅ If you love to talk, start a podcast.
The rule in 2025? OWN IT. BUILD IT. GROW IT. It’s a slow burn, but the long-term results are worth the investment.
I’m no longer running my business like Instagram. I’ve built a community, I’m leveraging my website, and I’m using it to tell my story, educate, and—most importantly—grow my revenue. Need help doing the same? I work with business owners to build strategies that attract the right audience, create engaged communities, and scale their revenue. Click here to book a consultation and let’s see if we’re a good fit.
Elle Dove 