“All consistency does is heighten your chances for visibility and open the door for your “right place right time” moment to happen.”
In 2020 I went viral. It was awesome and scary and completely unintentional, but I can tell you now why it happened. I was in the process of working out daily, which I hated, so as a pick me up I would do a TikTok dance after, as my “fun moment”. I did this for 39 weeks. Then this video happened…
It was a rollercoaster that I had to quickly learn how to navigate emotionally but, we are not talking about that, we’re talking about CONSISTENCY.
What does that story have to do with consistency on social? Everyone will tell you that as long as you are consistent then the algorithm will find you, classify your content, and boost you, but in the year of 2025 that is no longer true. Consistency, when applied now, will only heighten your ability to be in your “right place and right time”.
Your special “right place right time”, is built by you consistently pursuing the work and getting after it often and with intention.
When you are in consistent pursuit, your likely hood of finding your moment almost doubles and then boom one day you’re going viral unintentionally while minding your business. If your content was good and resonates then not only have your people found you but they binge your content, which builds trust, trust leads to community, and community in 2025 leads to conversions, and conversions when you have a business/brand are golden.
Alright, if you found this helpful share it with someone who won’t stop talking about the algorithm and just for kicks tell them they don’t really want it lol.
Are you hitting your numbers?
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Elle Dove 